Pengabdian Kepada Masyarakat 2025

Program Recap

Hi, IMMERS!

Have you ever thought about what it would be like to learn marketing in a way that is lighter, more exciting, and can be accessed at any time? This year, the International Marketing Community of BINUS (IMCB) Kemanggisan has something special through the 2025 Community Service Program (PKM) with the theme "Introduction to Business Marketing for Young Generation."

PKM is here for the younger generation who want to understand the world of marketing more closely. Through this program, participants are invited to get to know the basics of marketing while practicing critical thinking skills, managing time well, and becoming more adaptive and innovative in facing business challenges. Hey, but it's not just theory, PKM also provides practical experience that is relevant to the needs of today's business world.

The learning is also packaged in a Massive Open Online Course (MOOC) format which can be widely accessed by the public. There are ten 10–20 minute educational videos that discuss important topics in marketing. With a total duration of around 100–200 minutes, each video is designed to be interactive and comprehensive, so that it is easy to understand for both students and the general public who want to deepen their knowledge in this field.

The interesting thing is that the material presented does not stop only at the social realm, but is also integrated with academic curricula such as the Marketing Management course. This means that BINUS students can experience firsthand how the theory they learn in class is applied in real life in the form of community service.

Through this PKM, IMCB hopes to make a real contribution by introducing the world of marketing to a wide audience. This program is also expected to foster creativity, encourage innovation, and instill leadership values ​​in the students involved.

Activities

• Making videos about marketing with around 10 parts.