Empower
Empower members through the development of skills and competencies in the field of international marketing.
IMCBAbout the community
Who we are
We areIMCB
A vibrant community of undergraduate Binusians learning, educating, and expanding the frontier of international marketing and global business prowess.
2014
Founded
4
BINUS Regions
500+
Members
About Us
Building future marketing leaders through education, collaboration, and experience since 2014.
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Years active
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Members
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BINUS regions
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Partnerships
IMCB is a non-political, educational organization focused on business and marketing reasoning for BINUS University students.
We help members build international marketing insight through structured programs, real collaboration, and community impact, turning curiosity about global business into hands-on experience.
Organization Record
- Full Name
- International Marketing Community of BINUS
- Founded
- September 21, 2014
- Ratified
- January 14, 2016
- Secretariat
- Jl. KH. Syahdan No. 9, Jakarta Barat
A Unit Kegiatan Mahasiswa under the Student Involvement Center, BINUS University.
Moments from our programs. Tap a photo to open it.
Our Vision
IMCBasacollaborativeorganizationthatshapesmemberswithaninternationalmarketingperspectiveandcontributesmeaningfullytosocietyandthenation.
Mission
How we move the mission forward.
Collaborate
Encourage global collaboration through training programs and international-scale initiatives.
Impact
Create meaningful impact for internal communities and the wider society through innovative, effective work programs.
Organizational Goals
Five commitments, one direction.
What we hold ourselves to each term.
Applied competency
Develop members' competencies in international marketing in a directed, applicable way.
Innovative programs
Run innovative work programs that have an impact on the organization, university, and society.
International exposure
Provide international exposure and experience for members as part of the organization's identity.
Professional environment
Build a professional organizational environment aligned with real-world collaborative work practices.
Sustainable resources
Achieve organizational stability with independent financial resources.
Our Journey
A decade of growth.
Scroll the story. The line traces each chapter as you reach it.
September 21, 2014
2014
The Beginning
International Marketing Community of BINUS (IMCB) was established by students and advised by lecturers of the International Marketing study program (now Global Business Marketing).
Co-Founders: Mrs. Ina Melati, Mrs. Chintya, and Auriangga Putradypa Jamaris (1st General President)
February 22, 2016
2016
Official SAU Launch
Under the guidance of Student Creativity Development Center (now Student Involvement Center), IMCB officially launched as a Student Activity Unit (SAU) at BINUS @Kemanggisan, Anggrek Campus.
Covered Regions: Kemanggisan and Alam Sutera
Established 2022
2022
3rd Regional Branch
IMCB expanded its reach by establishing the 3rd regional branch in Malang, which began operations in the 2023/2024 academic period.
Co-Founder: Jennifer Nathania Pohan · Operational Since: 2023/2024
Established 2023
2023
4th Regional Branch
Continuing the expansion, IMCB established its 4th regional branch, further strengthening its presence and community impact.
Co-Founder: Alexis Hidayat · Operational Since: 2024/2025
Be Part of Our Continuing Story
Join IMCB and contribute to the next chapter of our journey towards developing quality global immers.
Structure
The people behind IMCB.
Hover a card to open it. Click for the full member card.
Core Board3
Regions
Partners
See all partnersIndustry partners & collaborators.
Brands and institutions that have enriched the IMCB experience through workshops, company visits, guest lectures, and collaborative programs.
12
Industry partners
5
Academic collaborators
4
BINUS regions
Join IMCB Today
Your Marketing Journey Starts Here
Connect with ambitious students, learn from industry professionals, and grow through hands-on experiences with IMCB.