EXPO 2025

Program Recap

Hi Binusian! Who here stopped by the IMCB booth at Binus Kemanggisan 2nd floor yesterday on 25 to 28 August 2025? Surely you can still imagine how cool the vibe of IMCB Expo 2025 will be, right? Yep, during those four days, the International Marketing Community of BINUS (IMCB) was a huge success in proving that marketing is not just a theory in books, but a real arena where your ideas can become a reality. We have prepared this Expo especially for you, new students who are scrolling around looking for the right squad to develop themselves.

During the expo, we provide a first-hand look at how marketing theory is applied in real practice. Binusians can see directly various projects that have been carried out by IMCB members, starting from inspiring Company Visits to well-known companies, seminars with cool speakers, LDK (Basic Leadership Training) which sharpens the mentality, to bonding events and welcoming parties which create solidarity among fellow members. Each of these activities is designed to show how diverse and dynamic the activities at IMCB are. The atmosphere is guaranteed to make you feel at home! Far from the impression of stiffness and seniority that is often found in other organizations, yesterday's IMCB Expo actually felt like hanging out with friends who have the same passion, of course while gaining valuable knowledge and connections that will be very useful for the future. This shows that IMCB is not just an ordinary student organization, but a progressive, collaborative, and certainly very exciting community that is ready to support your every ambition.

The response from the Binusians who came was also extraordinarily positive, you know! Many were immediately excited and asked how to join, some were immediately curious about our projects, and not a few even immediately followed all of IMCB's social media. This proves that the vibe we bring really connects with Binusians who want to express themselves, try new things and learn relevant skills in this digital era. We see high enthusiasm from new students who are ready to become reliable future marketers. They are looking for a place to develop themselves, meet people with the same vision, and gain valuable experience that cannot be obtained at college alone.

IMCB Expo 2025 is proof that we can create an event that is not only informative but also super engaging for Binusians. We not only show IMCB's cool achievements, but also open wide opportunities for you to be part of the next Binus future marketers. This Expo is a forum for connecting, inspiring and empowering new potentials. So, for all of you who came yesterday, interacted, and felt the IMCB vibe, thank you for being awesome! You are proof that the Gen Z spirit at Binus is extraordinary.

For those of you who missed the excitement of IMCB Expo 2025 yesterday, no worries, this is not the end of everything! In fact, now is the time for you to join quickly and don't miss the next update from IMCB. There are so many exciting opportunities and experiences waiting for you here. So, what are you waiting for? Make sure you always check IMCB's social media, from Instagram, TikTok, and follow all our activities. This is just the beginning of the many impacts we will create together! Don't just be a spectator, be part of the change and develop yourself in the right community!

Activities

• Explaining about IMCB to freshman and giving souvenirs
• Freshman attendance data collection
• Changing shifts