THE MARKETING LEDGER: BENCHMARKING MARKETING STRATEGY IN 2026 BINUS UNIVERSITY & UNIVERSITAS MA CHUNG

Program Recap

The benchmarking event between IMCB Binus Malang and Universitas Ma Chung was successfully held on Saturday, May 23, 2026, at the Binus Malang Campus, with active student participation from both universities. The agenda proceeded smoothly, kicking off with participant registration and an opening ice-breaking session, followed by core presentations on the digital economy, affiliate marketing strategies, platform algorithms, and persuasive communication. The event concluded with an interactive sharing session where students exchanged organizational insights and discussed digital creative industry opportunities, successfully strengthening institutional networks and fostering future collaboration before wrapping up with a closing group photo.

Activities

• Participant Registration & Check-in (entry into the room and re-registration)
• Opening Session (official opening of the event)
• Short Icebreaker Session (brief introduction/icebreaker session)
• Main Material Session (presentation on the digital economy, affiliate marketing, digital
• platform algorithms, and persuasive communication)
• Discussion & Sharing Session (experience sharing and collaboration session between
• BINUS Malang and Ma Chung University students)
• Closing Session & Group Photo (concluding the series of events and documentation)