Seminar Beauty IMCB 2025: Marketing That Glows: Inside the Youth-Centric Brand

Program Recap

Hi Immers! Recently, IMCB again presented an event that was not only educational but also very inspiring. The event was a Beauty Talk Show Seminar with Jacquelle with the theme "Marketing That Glows". This seminar was held on Wednesday, November 26 2025, at Hall 800 Binus University, Kemanggisan, and presented Vanessa Loraine, Marketing Manager from Jacquelle, as the main resource person. Since the beginning of the event, the enthusiasm of the participants was felt. Jacquelle started the seminar by giving away various attractive prizes to the first 15 participants who registered. This immediately builds a positive atmosphere and makes participants even more enthusiastic about following the series of events until the end.

Entering the main session of the seminar, Ms. Vanessa explained Jacquelle's long journey as a local brand that was able to develop quickly and consistently amidst the fierce competition in the beauty industry. He told how Jacquelle took big steps through her first collaboration with Disney, which became an important point in increasing brand awareness and opening up more collaboration opportunities. From there, participants were invited to understand the strategies that Jacquelle uses to maintain relevance in the market, starting from product selection, packaging innovation, to approach

marketing that focuses on customer experience.

After the main material session, the seminar continued with a Q&A session. In this section, participants were given the opportunity to ask Miss Vanessa directly about marketing strategies, the creative process behind product launches, and the challenges often faced by local beauty brands. The many questions that emerged showed that the participants were really interested in learning how Jacquelle built its identity as a brand that was innovative and close to its consumers.

The next session is Case Study, which is one of the most interactive parts. Participants were asked to provide new ideas regarding products or campaign strategies for Jacquelle. From the many ideas submitted, five participants were selected with the most interesting ideas, and each received a special prize from Jacquelle. This activity is not only fun, but also provides real-life experience of how a brand evaluates and develops creative ideas from a marketing perspective. To close the event, a door prize session was held for three lucky participants. Sis Vanessa asked three questions regarding the material that had been discussed, and participants who were able to answer correctly immediately received additional prizes from Jacquelle. The atmosphere was very lively, full of laughter, and truly created a memorable experience for all those present.

Overall, the “Marketing That Glows” seminar was very enjoyable and full of insight. We, from IMCB and Jacquelle, hope that this event will be able to provide new knowledge, inspiration and valuable experience for all participants. Thank you to Jacquelle who shared many interesting insights, and thank you to all Immers who attended and actively participated.

See you at the next IMCB event!

Activities

• Open gates
• Opening
• Workshop session
• Talkshow session
• QnA session
• Study case session
• Pampering session
• Awarding of plaques and certificates to speakers
• Documentation
• Doorprize
• Closing