DIGITERA 2025: Go Digital, Grow Global
The International Marketing Community of BINUS University (IMCB) launched DIGITERA 2025, a collaborative cross-sector program designed to accelerate digital transformation and map global export readiness for local MSMEs.
Program Recap
Spanning from May to July 2025 at the BINUS University Malang campus, the program achieved exceptional engagement, bringing together selected local MSMEs, institutional stakeholders, and dedicated student volunteers. The absolute highlight and major win of the event was the presence of international buyers from Russia, Turkey, and the United States during the final Pitching Battle, exposing local businesses to real-world global market demands. Additionally, IMCB student volunteers successfully acted as strategic consultants—developing custom websites, catalogs, and export proposals—delivering immediate, tangible digital upgrades to the participating MSMEs while gaining invaluable global project management experience.
Activities
- Day 1 – Communication & Negotiation (May 16, 2025): Student-MSME introductions, open discussions on export goals, and a technical briefing by Malang Customs on customs clearance, regulations, and cross-border documentation.
- Day 2 – Business Matching (May 23, 2025): Mini booth exhibitions to boost brand awareness and network, paired with volunteer-led workshops on business proposals, promotional media (videos, e-catalogs), and foundational AI tools.
- Day 3 – Business Pitching Battle (July 3, 2025): The program’s peak event where MSMEs pitch their comprehensive export strategies, business profiles, and digital tools directly to a panel of professional buyers.
