BINUSIAN SAT HUNTER

Program Recap

On October 6-8, 2025, the BINUSIAN SAT Hunter event was successfully held, an inaugural collaboration between the International Marketing Community of BINUS (IMCB) and Binus Entrepreneur (B-Preneur). With the overarching theme "Unleashing Gen Z's Potential in Branding and Leadership," this event provided a learning and inspirational platform for BINUS students to hone their skills in marketing and entrepreneurship simultaneously.

Held online via Zoom Meeting, the BINUSIAN SAT Hunter featured three full days of inspiring webinars, attended by over 200 participants in each session. BINUSIANs showed high enthusiasm throughout the event, with active participation in the Q&A sessions and interactive discussions with the speakers.

Day One: Gen Zpreneurship: Leading the Future of Business with Purpose and Innovation

The first day's webinar featured Fildzah Shabrina as a resource person, with the topic "Gen Zpreneurship: Leading the Future of Business with Purpose and Innovation."

In this session, Fildzah discussed how Gen Z can be a driving force in creating businesses that are not only profit-oriented but also have a social purpose and sustainable values. She emphasized the importance of innovation, empathy, and the courage to adapt as keys for the younger generation to lead the future of the ever-changing business world.

Day Two: From Followers to Trendsetters: Gen Z's Role in Shaping Brands

Continuing on the second day, Safa Alattas presented the topic "From Followers to Trendsetters: Gen Z's Role in Shaping Brands."

Safa explored how Gen Z plays a significant role in shaping the direction and identity of a brand through unique consumer behavior, creativity in digital content, and the power of online communities. She also encouraged participants to understand the importance of personal branding and how the younger generation can become trendsetters, inspiring change in modern marketing strategies.

Day Three: The New Hustle: Creators, Founders, and Marketing That Moves

In closing, Azhyra Rana Pinasthika presented on the third day with the topic "The New Hustle: Creators, Founders, and Marketing That Moves."

Azhyra highlighted the paradigm shift in the world of work and business in the digital era, where young creators and founders are now key forces in building authentic and impactful brand narratives. She shared stories and strategies on how values-based marketing, creativity, and storytelling can mobilize audiences and build long-term loyalty.

The BINUSIAN SAT Hunter event is a concrete example of inspiring cross-disciplinary collaboration. Through the synergy between IMCB and B-Preneur, this event successfully opened a space for students to explore their potential, broaden their horizons, and strengthen their leadership and entrepreneurial spirit.

With the spirit of "Unleashing Gen Z's Potential," this event is expected to be the first step for the younger generation of BINUSIANs to become not just spectators of change but actors and leaders of the future.

Activities

• Registrasi
• Entry ticket
• Opening
• Ice breaking
• Pengenalan materi
• Penyampaian materi
• QnA
• Kesimpulan materi
• Dokumentasi
• Closing