Workshop Marketplace Mastery: Cara Efektif Memulai Bisnis dan Bersaing di Era Digital
The International Marketing Community of BINUS Malang (IMCB) successfully hosted the Marketplace Mastery Workshop to equip the general public with practical strategies for launching and scaling online businesses.
Program Recap
Held on Saturday, September 28, 2024, at the BINUS Malang Campus Incubator Lab, the workshop achieved excellent engagement from a highly motivated audience of aspiring entrepreneurs. A significant win for the event was the interactive, hands-on methodology; rather than just absorbing lectures, participants walked away with tangible blueprints for their own business ideas. The program successfully transformed abstract digital marketing concepts into deep, practical knowledge, giving local beginners the concrete tools and confidence needed to launch their brands onto major e-commerce platforms.
Activities
- Expert Strategic Briefing: Keynote session by Mr. M. Ziaelfikar Albaba, ST, sharing insights on online business development and market competitiveness.
- Buyer Persona Practical Session: Hands-on workshop utilizing sticky notes to map out target audience profiles and consumer behavior.
- Marketing Strategy Development: Interactive group mapping to design product solutions and tailored promotional tactics.
- Q&A & Actionable Takeaways: Concluding discussion focused on applying the newly learned digital strategies directly to participants' individual business journeys.
