IMCB Gathering: Campfire Party
The IMCB Gathering: Campfire Party is a special welcoming and networking event designed to integrate new members and strengthen personal bonds within the International Marketing Community of BINUS Malang.

Program Recap
Held on November 22, 2024, the event was highly successful and interactive, attended by dozens of IMCB members proudly wearing their university alma mater jackets. This visit successfully broadened the students' horizons regarding the real-world industrial implementation of classroom theories. The greatest outcomes of this event include the establishment of new professional networks with industry practitioners, enhanced student understanding of Sasa's brand strategy, and fostered camaraderie among members through this off-campus learning experience.
Activities
- Ice Breaking & Introduction: Open sessions for new and existing members to get to know one another in a warm, relaxed setting.
- Story Sharing & Experience Exchange: Interactive discussions where members share personal journeys, insights, and experiences within the community.
- Senior-to-Junior Mentorship & Guidance: Dedicated sessions for senior members to offer support, insights, and strategic direction to incoming members.
- Future Potential & Integration Briefing: Aligning members with upcoming organizational programs and discovering areas where new members can best contribute and grow.


