Grand Launching IMCB (International Marketing Community of BINUS University)

Program Recap

Last Monday was a historic day because the IMCB Grand Launching event was held with the theme "The Journey and Dream That Comes True". This event was attended by Drs. Andreas Chang, MBA as Head of Student Affairs of BINUS University, also Mrs. Ina Melati, Mrs. Anetta Gunawan, Mrs. Natalia Sonata as representative from the International Marketing department and Mr. Robby Saleh as SCDC Manager.

The series of events began with prayer, then singing the national anthem, namely Indonesia Raya, continued with Mars Bina Nusantara and also Mars Binusian.2

Before entering into the main event, first there was a speech from Billy Suwarno as Event Chair, then a speech by a representative from International Marketing, namely Mrs. Natalia Sonata and a speech from Mr. Robby as a representative of SCDC, then finally a speech from Mr. Andreas Chang.

Entering into the core of the event, it started with the signing of the ratification of the IMCB proposal and the cutting of the tumpeng by Mr. Chang, which is a symbol of IMCB having officially been established as one of the Communities at BINUS University. After that, there was a video screening of IMCB's journey from its inception until now and the rebranding of the IMCB logo, followed by remarks from the Founder of IMCB by Auriangga Putradypa Jamaris.

During the Grand Launching IMCB also held a Talkshow "Consumer Moment of Truth in Premium E-Commerce" at the Anggrek Campus with quality young speakers, including Nicky Sebastian as Brand Communication Strategist from Blibli.com who is an alumnus of BINUS University, Charista Sabathaly as Marketing Manager bobobobo.com and Laksamana Mustika as CEO of Elven Digital who is a 2016 Binusian.

This talk show discusses Digital Marketing in the current era which is developing and thoroughly discusses the growth of e-commerce in Indonesia, such as what strategies are being implemented, what challenges exist, consumer behavior, company culture, etc.

Activities

• Singing nasional anthem "Indonesia Raya"
• Singing "Mars Bina Nusantara" and "Mars Binusian"
• Ratification ceremony
• IMCB journey video screening
• Talkshow